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To: [email protected][REDACTED]Hi Kyle, We've recently updated our Advertising Guidelines for dating sites and apps.
To ensure a positive experience for everyone on Facebook, ads for dating sites and apps are only allowed from approved advertisers through a direct sales partnership.
I'm also sorry to hear they can accept new partners only after Valentine's Day," said Mc Ginnis.
Mc Ginnis says he had been running ads for Hi Dine on Facebook for a while, but only recently was rejected.
We are not currently accepting new partners at this time, but we expect to open applications for new advertisers by February 15, 2014.
The first time Danielle Ezzo met Matt and Rachel, she was relieved.
But Mc Ginnis, who runs Hi Dine, a dating site for people who like restaurants, believes Facebook is biased in favor of bigger dating sites with larger ad budgets.
Ezzo, 29, recalls that evening at the Bowery Hotel in spring 2009 fondly: “I was excited that they were just as cute as their profile pictures.” She was even happier to learn that she had that hard-to-find thing with both Matt and Rachel — chemistry.We hope this change will help encourage greater accountability and maintain the quality of dating-related advertising on Facebook.This means that you must have prior authorization from Facebook in order to buy dating ads on Facebook.We got a lot of negative feedback from people about many of these ads, and in some cases they violated various policies.To keep the quality of ads on Facebook high, we are not currently accepting new online dating advertisers.
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Kyle Mc Ginnis, the CEO of one of the blocked dating sites, says his ads ran for months on Facebook and were only recently bumped from the site.